Direct Mail

Direct Mail

Direct Mail

- Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter   by Alan Sharpe

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to descri Details...

- Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation   by Alan Sharpe

The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your m Details...

- Direct Mail Response Rates Low? Eliminate these Mistakes   by Alan Sharpe

Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.

LIST

You are mailing to people who Details...

- Direct Mail Response Rate Boosters (10 of them)   by Alan Sharpe

1. Mail to a different list

Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative i Details...

- Direct Mail Response Rates Mislead if You are Careless   by Alan Sharpe

I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn?t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.

Direct mail results only Details...

- Business Postcard Marketing: 35 Ways to Use It   by Alan Sharpe

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a Details...