Direct Mail

Direct Mail

Direct Mail

- How to get prospects to open your direct mail envelopes.   by Alan Sharpe

In direct mail, you have a formidable enemy?the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your e Details...

- Eight Common Direct Mail Mistakes.   by Alan Sharpe

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn`t there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight mo Details...

- In B2B direct mail, don?t ask for the order.   by Alan Sharpe

Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.

A senior vice-president of information technology doesn`t buy a $1.5-million network upgrade by dropping a bu Details...

- Increase your direct mail response rates with freebies.   by Alan Sharpe

Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That?s because offering a freebie usually increases your response rate.

Here?s an example of what I mean.

Your cost per lead Details...

- Why Should You Compare Your Email Campaigns?    by Mike Savaliya

Making sure that your email newsletter subscribers are receiving the best of your information is very important. If you are using an optin list from a while then you should know:

What grabs most of your subscriber`s attention?

Details...

- Make your 2005 Email Marketing Plan Successful ? Six useful tips.    by Mike Savaliya

Make your 2005 Email Marketing Plan Successful ? Six useful tips.
by Mike Savaliya, MailMailer

Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email mar Details...