Marketing

Marketing

Marketing

- Can Small Business Owners Really Afford A Great Logo?   by Debbie LaChusa

And is having a logo really that important?
My answer to both of these questions is an emphatic YES!

A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for Details...

- Determining Marketing Effectiveness Even If You Didn`t Track   by Debbie LaChusa

What if you`ve done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don?t know what worked and what didn?t.

Is there anything you can do now before you continue wit Details...

- My Marketing Budget Is Small. How Can I Make The Most Of It?   by Debbie LaChusa

For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers Details...

- Marketing with Special Reports. It?s Cheap, Effective and Easy!   by Debbie LaChusa

Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and Details...

- Do I Have To Be A Good Writer to Market My Own Business?   by Debbie LaChusa

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they`re not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of Details...

- Print Advertising: Knowing What To Put In Your Ads   by Debbie LaChusa

So you`ve decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you`re not sure what should be in the ad.

T Details...