Marketing

Marketing

Marketing

- Unique Gift Items - 3 Creative Ideas   by Cindy Carrera

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about Details...

- Writing a Press Release: The Media`s Dirty Secret   by Ned Steele

There`s a dirty little secret about press releases that the media doesn`t want you to know. The fact is, most of them travel directly from the sender?s computer to the reporter?s trash box. Or from out of the envelope into the `round file.` Details...

- Write a Letter to the Editor for Free Publicity   by Ned Steele

Ever wonder why papers devote a page or more to letters to the editor? Because subscribers read them!

Letters to the editor are among a paper?s most popular features, so getting your name underneath a letter can be even more valuable t Details...

- For Free Publicity, Don`t Fake What You Don`t Know   by Ned Steele

Relationships are based on trust?not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.

That`s why the absolute worst thing a financial planner can do i Details...

- Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity   by Ned Steele

Unlike some professionals like lawyers and doctors, financial planners aren`t required to be members of a professional association. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial pr Details...

- Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter   by Ned Steele

Let`s say you`ve called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like Details...