Marketing

Marketing

Marketing

- Comprehensive Marketing Details Not Found In Beginner Books   by Joy Gendusa

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

I want to go over a three-step outline for y Details...

- Marketing-Minded Financial Planners: Put Extra Content in an E-Zine   by Ned Steele

As you start getting more media-savvy, you`ll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don`t let them go to waste?become a med Details...

- Writing a Press Release: Inverted Pyramid Style   by Ned Steele

A term you`ll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is `inverted pyramid.`

The `inverted pyramid` style is the goal of every newspaper reporter, and, if you want free publicity, it should be Details...

- Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your Topic   by Ned Steele

Don`t assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can`t develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Ne Details...

- Three Tips on Writing a Press Release    by Ned Steele

Use journalistic style

Reporters are busy. Just like you.

So when you write anything for the media, be concise and tight.

Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-gr Details...

- Writing a Press Release: Using Quotes   by Ned Steele

Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.

Quoting yourself may seem unnatural to you at first, but it?s what Details...