Marketing

Marketing

Marketing

- Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity   by Ned Steele

One big mistake that many marketing-minded financial planners make when contacting the media is to drop what`s called an `information dump.`

Sending a reporter statistics on the growth of your business (no matter how impressive) or on Details...

- Marketing-Minded Financial Planners, Don`t Hold Back Information From the Media   by Ned Steele

Some financial planners think that they shouldn`t share their top tips with the media.

I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all th Details...

- Problems Are Good (For Financial Planners Seeking Free Publicity)   by Ned Steele

A common complaint you`ll hear is that the media is fixated on negative stories.

But, let`s face it, that`s what people watch. Jerry Springer and Maury Povich wouldn`t make millions of dollars a year if people hated watching spouses fig Details...

- Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials   by Joe Farinaccio

You DO use direct marketing for your small business? right? If so, you?re taking advantage of the most cost-effective means of advertising available. (Yes? I?m biased? I admit it!)

Let?s talk for a minute about how you can make your sal Details...

- Financial Planners Publicity and Marketing: Live By The Calendar   by Ned Steele

The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it?s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the med Details...

- Don`t Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in Advance   by Ned Steele

Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.

In January, when you are muttering about the expensive heatin Details...