Marketing

Marketing

Marketing

- Go Ahead, Marketing-Minded Financial Planners, Call a Reporter   by Ned Steele

Yes, you can call a reporter.

I`ve said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you?re getting comfortable with the idea. Go on. Pick up the phone. Reporters and Details...

- The Right Media Person to Call for Free Publicity   by Ned Steele

You won`t accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.

Don?t call a business reporter who covers the ph Details...

- Financial Planners Get Free Publicity With Email   by Ned Steele

In previous articles for marketing-minded financial planners, I`ve discussed what to say to a reporter over the telephone.

However, if you are phone-shy or time-challenged, it`s better to send an email than to do nothing.

Many r Details...

- What Marketing-Minded Financial Planners Say to Get Free Publicity   by Ned Steele

You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.

Here`s where the publicity game gets interesting for marketing-minded financial planners. You?ve bee Details...

- Free Radio Publicity for Marketing-Minded Financial Planners   by Ned Steele

Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.

Getting to know producers, and giving them re Details...

- For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact   by Ned Steele

Just because a publication is small doesn`t mean that getting your name in it won`t have great impact.

Trade on the reputation of the trades

Some of the trade publications have very loyal audiences who are much more likely to tr Details...