In a major development in the paid search industry Google is being sued for Click fraud by Clickdefense.com. The accuser is also trying to establish the case as a class action suit which can effect tens of thousands of advertisers.

Click Defense alleges that they lost approximately 5 million dollars because Google didn`t take the basic actions necessary to safeguard their advertisers. Many people we have talked to that are using Google`s content network have been concerned over click fraud. This case is a bit odd in our view because Click Defense is supposed to be selling solutions that STOP click fraud. One wonders how they lost so much money if there solution works! Stay tuned.

Bob Cefail
Publisher
Marketing World News

Author Info:

Bob Cefail is the publisher of Marketingworldnews.com which is a nationally known business news blog.