overture

overture

overture

- Does Your Website Need Search Engine Placement?   by Dave Davies

Introduction
For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visito Details...

- Click Fraud and Search Engine Marketing   by Mark Daoust

Click Fraud and Search Engine Marketing
Published by PPC-List.com

Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most Details...

- Interview With Dakota Sullivan of LookSmart   by Kalena Jordan

Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect L Details...

- Time To Rate Last Year`s Search Engine Predictions   by Kalena Jordan

Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002.

It`s time to take a look at that article and the grand pre Details...

- Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)   by Bobette Kyle

An important question to answer when creating or revising a
Web site is `What are the goals of this site?` because the
answer will drive your site design and marketing decisions.

In Part 1 (
http://www.webmarketingarticles.com/ Details...

- Metrics Matter!   by Philippa Gamse

Recently, I talked with a speaker about her `extremely successful` Website. She based this opinion on the fact that she was selling several e-books every day and generating `some calls`. When I asked if she was reviewing her traffic analysis, Details...