`The Numbers Don`t Lie!`
- by Damon G. Zahariades
Copyright (c) Damon G. Zahariades. All rights reserved.
It`s true. They don`t.
That`s why you should look at the numbers whenever you`re
searching for answers.
Let me explain...
A lot of times, I`ll start cruisin` the forums and I`ll
notice folks saying their web sites aren`t selling.
They`ll complain, `I`ve had my site up for six months and
have only sold four ebooks. This blows.`
They`re right. That *does* blow.
I`m not gonna go into all the things they should be testing
and tweaking. You`ve heard it a thousand times and I`m not
in the mood to regurgitate it.
Instead, I`m gonna simply list a process you should be
following if you`re trying to sell something from a mini
site.
Step by step. With a running example to drive the point
home.
Step #1: Define success
===========================
Let`s say you want to sell 100 copies of your ebook,
`Sitting On Your Bum For Fun And Profit.`
If you sell 101 copies this month, you win. If you sell 99
copies, you lose. Simple as that.
That`s why we define success. So, we can get rid of the
flighty `we almost made the goal` crap. You either make it
or you don`t.
100 copies is the `line in the sand.`
Step #2: Know your conversion ratios
========================================
You get 1,000 unique visitors from Overture. You sell 8
copies of `Sitting On Your Bum For Fun And Profit.`
What`s your conversion ratio?
It`s 0.8%.
Let`s be honest. That ain`t so good. But, if you`re happy
with it, your job just got easier. All you have to do is
drive a tidal wave of traffic to your site.
Step #3: Do the math
========================
Here`s what you know...
o You want to sell 100 copies of `Sitting On Your Bum...`
each month.
o You can sell 8 copies for every 1,000 unique visitors.
o You need 12,500 visitors to move 100 copies.
Can you make money? Depends.
How much are those 12,500 visitors costing you? Let`s say
you`re paying 10 cents per visitor. That means $1,250.
And how much are you selling your ebook for? Let`s say $29.
100 copies puts $2,900 in your pocket.
Now, subtract the amount you shelled out for traffic and
you`re left with $1,650.
Sounds good, right? Trust me. It ain`t that good. You could
be doing a lot better.
But, I`ll leave that for another article.
Run Your Affiliate Product Promotion Numbers
===============================================
You need to do this for the affiliate products you promote,
too.
Know your numbers.
Define your barometer for success. This is your `line in the
sand.`
Figure out your conversion ratio.
Do the math.
For example, let`s say I send 1,000 people to Michael
Green`s `Create And Sell Products Online` site...
---> http://www.damonz.com/green/
My goal is to turn 2.75% of that traffic into buyers. Or, at
least put that traffic in the buying mood so that *Michael*
can convert `em.
30 people end up buying his toolkit. That`s a conversion
ratio of 3%.
WooHOO! I beat my goal.
What about my numbers?
I know my profit on Michael`s toolkit. I know how much cash
it`ll take to get 1,000 people to his site. And I know what
percentage of those folks I can turn into buyers.
That`s all I need to know to build an income stream that
keeps chuggin` along.
The rest is simple...
Go buy traffic. Send that traffic to Michael. Watch him
convert 3% of that traffic to buyers.
Remember, the numbers don`t lie!
Thanks for reading and have a great week!
Damon G. Zahariades
Author Info:
Damon G. Zahariades is a recognized expert in info-product
creation and author of the critically-acclaimed e-book, `The
Special Report Bible.` He will show you, step-by-step, how
to create highly-profitable Special Reports. To find out
more, visit today! ===> http://www.ReportSecrets.com
